Creative and UX leader with 19+ years shaping brand identities, digital products, and cross‑channel experiences for enterprise organizations. Known for uniting strategy, design, and storytelling to deliver user‑centered solutions that drive measurable business impact. Skilled at guiding product owners and stakeholders, scaling design systems, and leading multidisciplinary teams through research‑driven, agile, and highly collaborative processes. Brings a hybrid background in brand development, digital design, and UX strategy—ensuring every touchpoint is purposeful, accessible, and aligned to what audiences should know, feel, and do.
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